Arketi Group regularly conducts surveys on relevant industry topics and publishes these findings to help B2B PR and marketing professionals generate results and accelerate growth for their organization. A copy of the survey reports can be requested below.
	NEW FOR 2009!
	2009 Arketi Web Watch Media Survey 68 Percent of journalists say social media is a plus for business-to-business reporting Following the success of our 2007 survey, Arketi Group in 2009 again asked business-to-business journalists how they make use of Web 2.0 technology. The results show 88 percent of journalists say they spend 20 or more hours a week on the Internet – up from 60 percent in 2007. Nearly all (85 percent) say they have a LinkedIn account, 55 percent are on Facebook and 24 percent tweet on Twitter… ... All this and more in the 2009 Arketi Web Watch Media Survey, which can be downloaded below.
	2007 Arketi Web Watch Media Survey 84 Percent of journalists okay blogs as a source for news articles The 2007 Arketi Web Watch Media Survey seeks to understand the opinions of business-to-business journalists and their use of Web 2.0 technology. The survey reveals that when it comes to using blogs as primary or secondary sources for articles, 84 percent of journalists say they would or already have. Among the study’s other findings: journalists believe monitoring of employee blogging is ethical, and despite what you have heard, news releases are not dead…

Both reports can be downloaded by completing this form: