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Uniting Messaging and Segmentation for Better Marketing Results

Join Arketi Group principal Sami Jajeh for this free webinar which details key tenets and steps for successfully positioning a BtoB organization. Specifically, Sami Jajeh will showcase how savvy companies are uniting the messaging and segmentation exercises to develop an over-arching message that works for the corporate level, vertical markets, and different product or service lines.
 
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About Sami Jajeh

Sami Jajeh provides Arketi Group’s clients with senior-level expertise and marketing advice from a technology businessperson's perspective. Sami combines both an MBA's critical thinking skills and extensive technology marketing domain knowledge to solve tough, strategic marketing questions. From comprehensive marketing plans to competitive analyses to corporate re-launches, his work positions companies to gain revenue momentum and strong growth.
 
Sami brings more than 20 years of experience in strategic and product marketing, marketing communications and PR, and sales and business development. Sami's career began in computer science, giving him a technology understanding to help clients "cut through the clutter" and create a compelling customer-centric value proposition. His career spans almost every aspect of creating great companies, but the greatest portion of his career has been spent in marketing, business development, and entrepreneurship - ranging from IBM to co-founding two start-ups. All four of the emerging growth companies in which Sami has been an executive successfully executed a liquidity event.
 
Sami is very involved within the technology community. He serves on the boards of the Technology Association of Georgia, the Technology Executives Roundtable, the TAG Marketing society, and the GRA/TAG Business Launch and Excalibur events. Sami is also very active in High Tech Ministries. Sami has an MBA from the University of North Carolina, Chapel Hill and a BS in Computer Science from University of California, Berkeley.