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Social Media’s Role in the BtoB World

Join Arketi Group Principal Mike Neumeier, APR, for a complimentary webinar as he examines the role of social media in the BtoB marketing mix and details key components of effective social media strategies. In addition to providing real world case studies of BtoB companies successfully leveraging social media, Neumeier will share results from the 2009 Arketi Web Watch Survey, which seeks to understand the use of social media technology among BtoB journalists.
 
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About Mike Neumeier

Mike Neumeier, APR, has more than 15 years of proven experience in public relations, marketing and analyst relations. A specialist in counseling clients on the best means to effectively convey business messages to market and media influencers, Mike has built an enviable record of creating and delivering plans that result in building the bottom line. This record earned him a coveted spot on the PR News 2003 15-to-Watch list.

Previously Mike served as director of media and analyst relations for Interland (now Web.com), a web hosting and online services provider for small businesses. Mike has also served as a PR and marketing executive for two large independent marketing and PR agencies, as the director of news services for Mercer University, and as a writer at the University of Florida’s Health Science Center. Mike has earned the distinction Accredited in Public Relations (APR) and more than 40 industry awards, including a PRSA Bronze Anvil for architecting a demand-creation program resulted in a $13 million increase in sales.

Mike is the president for the PRSA|GA chapter (the second largest PRSA chapter), serves on the Technology Executives Roundtable Board of Directors, a founding member of the Atlanta PR Interfaith Prayer Breakfast, past chair of the University of Florida's Public Relations Advisory Board, serves on the National Advisory Board for Kennesaw State University’s Department of Communication, a member of the HealthMPowers Board, and has served on numerous national Public Relations Society of America committees. Mike has earned a bachelor of science degree from the University of Florida in Public Relations and is currently completing his master’s in mass communications.