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Building a Case for Automating Lead Nurturing
Join Arketi Group VP Micky Long, Pardot COO Adam Blitzer, A.D.A.M. Director of Marketing Laurie Douglas, and DataSync VP of Business Development Ted McDermott, for a complimentary webinar as they examine how to build the business case for automating lead nurturing. In addition, the three panelists will discuss how sales and marketing teams can effectively collaborate to identify and implement strategic lead nurturing programs that generate real results.

Wednesday, June 30
2:00 p.m. Eastern

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Micky Long draws on more than 25 years of B2B technology marketing, public relations and analyst experience. He has helped deliver revenue and market share results for companies like IBM, Tech Data, MAPICS, Siemens, Indus International, Hayes and others. Most recently, Micky was lead technology industry analyst with Aberdeen Group’s Strategic Service Management practice, where he produced major research benchmark studies, conducted nearly 100 strategic briefings with software and technology vendors, and was a lead speaker at conferences and webcasts within the technology community.

Adam Blitzer is responsible for product management, marketing, and operations at Pardot. Adam was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. A native of Cincinnati, Ohio, Adam holds a bachelor's degree from Duke University and studied abroad at Waseda University.

Laurie Douglas has more than 20 years of enterprise software industry experience focused on building successful marketing programs to increase brand awareness, leads and sales. She has a proven track record of launching new products and emerging technologies, expanding companies into new markets, and creating marketing departments from the ground floor.

Ted McDermott brings over 15 years of experience in sales, management, and public speaking. His expertise lies in training and success in team building, as well as in project management. In the past, Ted has worked in Microsoft partner channels for sales training and launching new products, management positions in sales/operations building a strong background to manage business relationships.